The problem

Brands pay for ads. Customers skip and scroll past them.

The solution

Fully managed creator partnerships —
sourcing, vetting, co‑production, and payouts

Brands only pay when a creator's network converts

Consistently lower CAC than Google Ads for DTC brands

How it works

Know what converts before you spend.

Creator and brand matchmaking
match_score.run — creator_x-brand_y.json
✓ self_congruity High

Self-congruity scoring

Sirgy · Self-Concept in Consumer Behavior (1982) · Escalas & Bettman (2003)

Sirgy found consumer response is strongest when a brand or creator's image matches the customer's self-concept; Escalas and Bettman extended this to reference groups the customer identifies with. We use this to prioritize creators who align with your customer's self-concept.

✓ brand_archetype High

Brand archetype identification

Jung · Archetypes and the Collective Unconscious (1959) · Campbell (1949) · Mark & Pearson · The Hero and the Outlaw (2001)

Jung's archetype theory, adapted by Mark and Pearson into a 12-pattern brand framework, identifies patterns that trigger distinct emotional responses — Campbell's monomyth supplies their narrative structure. We use this to map each brand's core positioning.

✓ creator_archetype Moderate

Creator archetype alignment

Jung · Archetypes and the Collective Unconscious (1959) · Campbell (1949) · Mark & Pearson · The Hero and the Outlaw (2001)

Audiences cast creators into archetypal roles based on their content's emotional register, using the same twelve patterns applied to brands. We ensure brand and creator archetypes are narratively compatible and topically adjacent — this creator's perceived archetype was only a partial match, but scored high enough elsewhere to move forward as a match.

✓ social_proof High

Social proof calibration

Cialdini · Influence (1984) · Kelman · Compliance, Identification, and Internalization (1958)

Cialdini's social proof shows people look to others' behavior under uncertainty; Kelman's identification model adds that influence holds when the observer wants association with the source. We use this to find creators their audience actually identifies with, not just influencers with reach.

✓ prospective_self High

Prospective self alignment

Seligman, Railton, Baumeister & Sripada · Homo Prospectus (2016)

Seligman and colleagues argue human cognition is oriented toward simulating future selves. We treat this as a signal that buyers act now based on the future self they picture through your creator's content.

✓ audience_activation High

Audience activation

Damasio · Descartes' Error (1994)

Damasio's research found that people without emotional signals struggle to decide at all, even when their logic is intact — the gut feeling is what tips someone from considering to actually choosing. What matters is an authentic reaction, not raw reach. We score for story and response, not influencer reach, weighting audience response independently of follower count.

Composite fit Highmatch presented*

*Not a flat average — weighting adapts per match, and no single dimension decides the score alone.

High
LowFiltered out
ModerateReviewed
HighMatch presented
Who it's for

Built for brands and creators.

Brands
DTC & Mission-Driven

Partner with creators who reflect your audience.

  • Pay only for resultsYou only pay when a sale happens, never for a view
  • Vetted on values, not vanity metricsEvery match is screened for genuine alignment with your brand — not just category fit
  • First match in 24 hoursRanked by fit not follower count — authentic creators with the right story often outperform more popular "influencers"
  • Fully managedNo hire, no new software, no learning curve
  • See exactly what's workingDecision-grade data: which creators converted, at what rate, and why
Creators
Aligned Storytellers

Get matched with brands who prioritize stories over follower counts.

  • 10–20% per saleRecurring commission for as long as the partnership runs
  • Creative freedomAuthentic content converts; we never dictate your voice
  • Zero adminWe handle onboarding, links, and briefs so you can just create
  • Net-30, automatedPaid on time, every time, no invoices to chase
  • Full veto powerYou review and approve every offer before committing, always
The 2-week sprint

Zero to live
in under 2 weeks.

Week 1
Systems built. Stories produced. Creators sharing.

Tracking, attribution, and commission structure go live within 72 hours. Up to 10 creator matches are shared for approval. Once approved, creators get links, discount codes, and content briefs — then post. Each conversion is attributed in real time to the exact creator, content, and link that drove it.

No monthly reports required.

Week 2
Predictable yield.

As real sales data flows in from Week 1, the signal sharpens. Capital allocation becomes precise as you see which creators, formats, and offers deliver positive return.

Spend follows performance, not guesses.