built by behavior™
In Behavior We Trust™
Process
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Intelligent decision science is a prerequisite to de-risking capital allocation and growth strategy for any organization. This phase systematizes the implementation of this science within organizations and their user touchpoints through proprietary research frameworks that synthesize thick data and big data. A multi-layered methodology — spanning NYU-certified ethnographic research, Google-certified data analysis, and AI integration — captures the human nuance and context that quantitative analysis alone cannot. Non-obvious drivers of customer and user decision-making, mapped to the behavioral reality of your current and target markets, are surfaced to equip C-suite leadership with actionable intelligence. World-class pattern recognition isolates high-yield segments, lowers CAC, and validates strategy before capital is deployed.
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This phase engineers your market identity from empirical behavioral intelligence. Expert network diagnostics expose latent brand equities, perception gaps, and category white space that conventional audits miss. From this, we construct a full brand system (positioning, messaging hierarchy, channel strategy, and creative direction) each decision validated against the psychology of your highest-yield segments. The output commands category authority, shortens sales cycles, and builds the pricing power that compounds over time.
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This phase translates strategic intelligence into Growth Bridges: resilient systems that synchronize your brand, data, and capital. Rather than relying on static strategies, every hypothesis is tethered to real-time performance monitors. We validate efficacy and embrace iteration, integrating post-campaign intelligence as a recursive feedback loop for future deployment.
Deliverables include, but are not limited to:
System Integration: End-to-end deployment of systems configured to your organizational DNA across your marketing stack, sales infrastructure, and workflows
Node + Network Activation: A curated network of domain specialists, industry experts, market influencers, and partners that guarantee all adopted strategies survive the jump to execution
Stewardship + Analytics: Direct, hands-on partnership with your dedicated Growth Architect — backed by custom-engineered dashboards powered by AI that monitor capital efficiency in real time, eliminate value leakage before it compounds, and ensure every strategic mandate moves from decision to execution without friction.
I declined an offer to study law at the London School of Economics to research social computing at NYU — where I graduated as an Honors Scholar.
I now leverage 5+ years of experience managing growth for global brands, startups, and Founders, with a track record of successful collaborations with C-suite Strategy and Technology leaders. My evidence-backed process empowers organizational leadership with world-class context, content, and systems to delight the people they serve.
Fascinated by the mechanics of value creation and value capture, I've launched an enterprise software product adopted by Alexander McQueen®, produced double-digit ROAS lifts for growing ecommerce brands across the USA, and improved the bottom line for SMBs through data-driven solutions engineering.
My deepest passions in life are storytelling and music. After two years of social media silence following the unexpected loss of my father, I've returned to sharing my experiments with these mediums at @justjohaan in honor of a quote he impressed upon me ("The best is yet to come"), his limitless artistic spirit, and his gift of truthful expression that ultimately earned him a feature at the Venice Biennale. My work is credited in Forbes, New Jersey Digest, UNICEF's Global Development Commons, and Washington Square News.
About
Impact
Testimonials
"Johaan's notable successes [at FASTR] include producing excellent digital media content across mediums, ranging from the organization's first data-backed whitepaper which surveyed +300 Ecommerce leaders to generate insights that influenced our product positioning, messaging, and promotion; to learning HubSpot and managing web experiences to strengthen brand-building and lead-generation. For the launch of Fastr Frontend, as the lead Product Marketer, he creatively managed multiple projects on the Go-To-Market workstream, including launching the official product brief and being the main contact for competitive intelligence and market research... Johaan's eagerness to learn and grow, coupled with his understanding of digital experiences as a Bloomreach scholar make him a unique asset for global brands."
View work →"Johaan consistently demonstrates resourcefulness, good judgment, and a natural aptitude for strategy. He embraces new challenges with ease, fueled by a genuine interest in the intersection of technology and society. An impressive entrepreneur by nature, Johaan’s collaboration adds significant value to our branding-focused consulting projects."
View work →"Johaan is a thoughtful and patient consultant with a profound grasp of multimedia consulting, branding, and innovation."
View work →"Johaan's talents as a storyteller and producer, combined with his unwavering dedication and passion, make him a remarkable asset to the field of media."
View work →"Johaan was a student under my leadership for the module Consumer Behavior at the Stern School of Business, where he graduated in the top percentile of his class... [exhibiting] a remarkable aptitude for grasping complex concepts and communicating them clearly."
View work →