Brand Consulting
Challenge: Lubin Lawrence needed system architecture and creative strategy to scale acquisition across B2B and B2C markets, close the gaps in their conversion funnel, and turn pipeline data into actionable decision science. I was tasked with execution of this vision, working directly under the supervision of Managing Partners, Barbara Lawrence and Larry Lubin; experts in qualitative and quantitative research.
Client: LUBIN LAWRENCE INC.
Industry: Management Consulting · Brand Strategy
Solutions Delivered
CRM & Data Infrastructure: Designed and deployed a high-performance CRM system for a 2,000+ stakeholder network — complete with KPI modeling that surfaced conversion bottlenecks previously invisible to leadership and reduced funnel drop-off by 19%.
Market Intelligence & Go-to-Market Strategy: Led 25+ in-depth interviews and quantitative studies, translating marketplace signals into evidence-based GTM frameworks that compressed client expansion timelines and reduced the guesswork from entering new markets.
Pipeline Synchronization: Built multi-channel outbound systems that aligned sales and marketing into a single, coherent motion — cutting average lead-to-mandate conversion time by 37% and directly driving the acquisition of high-value consulting contracts.
Impact
Conversion Efficiency: Lifted conversion rates 20–41% across client engagements by identifying and eliminating critical friction points across the digital customer journey; consistently outperforming industry benchmarks for CRM-driven conversion optimization.
Strategic Decision-Making: Translated complex market insights from 25+ IDIs and quantitative studies into actionable expansion roadmaps, enabling clients to enter new markets with evidence-based confidence and measurably shorter decision cycles.
Operational Velocity: Streamlined the lead conversion pipeline, reducing time-to-mandate by over a third and significantly expanding the firm's capacity to close high-value consulting engagements.
