Brand Strategy
Challenges: Lubin Lawrence needed to accelerate above-plan growth for Fortune 500 clients across pet food and healthcare verticals while strengthening client acquisition amid COVID-19 market disruption. The firm required a scalable system for market research and outbound engagement — built in Microsoft Excel and Mailchimp — to support its brand consulting practice. I worked directly under Managing Partners Barbara Lawrence and Larry Lubin, experts in qualitative and quantitative research, owning end-to-end execution of client-facing research and strategy projects.
Client: LUBIN LAWRENCE INC.
Industry: Management Consulting
Impact
Conversion Efficiency: Lifted conversion rates 20–41% across client engagements by identifying and eliminating critical friction points in the digital customer journey, outperforming industry benchmarks for CRM-driven optimization.
Strategic Decision-Making: Translated insights from 25+ interviews and quantitative studies into actionable expansion roadmaps, enabling clients to enter new markets with evidence-based confidence and shorter decision cycles.
Operational Velocity: Streamlined the lead-conversion pipeline, reducing time-to-mandate by over a third and expanding the firm's capacity to close high-value consulting engagements.
Solutions Delivered
CRM & Data Infrastructure: Designed and deployed a high-performance CRM system for a 2,000+ stakeholder network, incorporating KPI modeling that surfaced previously invisible conversion bottlenecks and reduced funnel drop-off by 19%.
Market Intelligence & Go-to-Market Strategy: Led 25+ in-depth interviews and quantitative studies, translating marketplace signals into evidence-based GTM frameworks for Fortune 500 clients.
Pipeline Synchronization: Built multi-channel outbound systems that aligned sales and marketing into a single, coherent motion — cutting average lead-to-mandate conversion time by 37% and directly driving the acquisition of high-value consulting contracts.
"He embraces new challenges with ease, fueled by a genuine interest in the intersection of technology and society. An impressive entrepreneur by nature, Johaan’s collaboration adds significant value to our branding-focused consulting projects."