builtbybehavior™
BuiltByBehavior™

Frequently
Asked.

What we do
We begin with a diagnostic that maps how your users actually think, decide, and act. We identify the psychological triggers, friction points, and unmet expectations shaping your funnel, so strategy is built on evidence, not assumption.
With behavioral insights as the foundation, we architect your brand positioning, messaging hierarchy, and content systems. Every touchpoint is designed to create consistent, emotionally resonant experiences that move people from awareness to advocacy.
Execution and scale. We leverage performance-based programs to operationalize growth — turning insight into behavior-led revenue systems that require no tech integration or team training.
Case Studies
Growth Management Product Strategy Research Brand Consulting
Questions

BUILT BY BEHAVIOR delivers performance-based growth systems across three phases: Behavior (research and insights), Brand (storytelling systems), and Bridges (implementation and analytics).

BUILT BY BEHAVIOR deploys machine learning models to identify behavioral patterns, forecast strategic impact, and surface growth opportunities before they become obvious. Paired with human-centered automation systems, we embed growth strategy planning directly into your operations – without disrupting existing workflows.

BUILT BY BEHAVIOR systems are built for DTC and B2B brands. Whether you're optimizing acquisition funnels, improving retention, or scaling omnichannel operations, our behavioral frameworks and ML-powered tooling adapt to your growth stage and market.

Unlike agencies that optimize for surface metrics, BUILT BY BEHAVIOR engineers organizational DNA. We craft systems and processes that drive predictable growth. Bridging the gap between empirical diagnostics and human-centered design, we build competitive advantages that lower CAC (up to 3X less than Google Ads for DTC brands).

Every engagement begins with a complimentary discovery consultation — a no-commitment session where we map your current growth architecture and identify the highest-leverage opportunities. Reach out via our Contact Page or email info@builtbybehavior.com.

Free ConsultationBehavioral DiagnosticNo Commitment
Editorial Credits
Forbes CMO NetworkCo-produced three articles with Forbes CMO Network columnist Michelle Greenwald (Professor at Columbia Business School, ex-VP at Disney).
New Jersey DigestAuthored social impact features for public sector clients, notably the NJ Economic Development Authority (NJEDA).
UNICEF Office of InnovationResearch contributor, Global Development Commons, leading interviews with tenured NYU faculty.
Education
New York University Undergraduate Honors Scholar
Bachelor of Science Media and Business
Founders Day
Award
Audience Choice
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Relevant Coursework

Statistics Regression Forecasting Calculus Financial Accounting Consumer Behavior Brain and BehaviorNeuroscience Lab History of Computing Creative Coding / Web Design Brand Strategy and Planning Marketing Digital Media: Context and Practice Microeconomics Macroeconomics English Literature Argumentation and Debate Methods in Media Studies

Languages

English Native Malay Native American Sign Language Elementary

Get In Touch

CONTACT